Producing A Quality Leaflet Design For Your Advertising Campaign

Leaflets are a great cost effective way to promote your brand, increase sales or simply to get your message across.

Leaflets are a powerful way to ensure success in any of these areas if designed correctly. If you can, employ the services of a graphic designer and copywriter as a well designed leaflet can pay back the investment many times over.

If you are unable to afford the services of a graphic designer, well designed leaflets can be designed on your home PC using software such as Microsoft Word but dedicated software such as Microsoft Publisher would be make the design process easier.

Printing companies can usually accept a leaflet design in a number of different formats, before designing the leaflet, check with local printers what types of files they will accept and if they require it to be formatted in any way. Any printer will be happy to answer these questions.

Follow the tips below to help design a great leaflet.

Leaflet Design Tips

Decide on a colour scheme and stick to it through out the leaflet, using colour  will make your leaflet eye catching but using too many will make your leaflet cheap and tacky and don’t stick to black and white.

Stick to using clear fonts that are easily readable, using only a maximum of two fonts throughout the leaflet.

Use images when relevant. The great proverb is true “A picture paints a thousand words”.

Ensure there is enough white space around text and images to make the leaflet look uncluttered.

Use an attention grabbing headline; don’t use the name of your business as your headline as you are not creating a business card. An attention grabbing headline will create interest and make the customer want to read more.

Keep sentences short and snappy, using bullet points.

Always include a call to action, telling the reader what to do next, e.g. book now for 20% off.

Keep the leaflet simple to get your message across.

Need more help? Please contact and we`ll be happy to help.

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